For only the fifth duration since its ushering in in 1917, BMW is redesigning its logo, the noted roundel.
For a long time, the blue and white are often thought to be a spinning propeller, to honor BMW's aircraft-engine beginnings, but the truth is a little different. For BMW, the blue and white colors of the BMW logo symbolized the Bavarian flag colors and represented the company’s origin.
There are officially two flags of Bavaria: the striped type, and the lozenge type, both of which are white and blue.
The company’s home state of Bavaria was also to be represented on the company logo. The quarters of the inner circle on the BMW logo display the state colors of the State of Bavaria – white and blue. But they are in the inverse order (at least as far as heraldic rules are concerned, where you read clockwise from the top left). The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos.
BMW (The name BMW is an abbreviation for Bayerische Motoren Werke) is a German automobile company founded in 1916, it also owns and produces Mini cars and Rolls-Royce Motor Cars. BMW is one of the three best-selling luxury automakers in the world, along with Mercedes-Benz and Audi.
The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles.
"Sheer Driving Pleasure" (Worldwide). "The Ultimate Driving Machine" (United States, United Kingdom). "The Ultimate Driving Experience" (Canada). "Freude am Fahren" (Germany).
The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent border.
The BMW logo contains a think black circle which is bordered by a smooth silver outline holding company’s name in a prominent position. The core of the circle is broken up into four quadrants with national colors of Bavaria – white and blue.
1917-2020BMW Logo Evolution
Image credit: www.bmw.com
This is how the BMW logo changed over the years.
The BMW logo is widely regarded as one of the finest car logos in the history of graphic design. The BMW logo comprises of three powerful colors; namely blue, white and black. While the black color stands for the elegance and excellence of the company, the white represents purity and charm. The blue color, on the other hand, signifies the strength and reliability of its products.